December 8, 2025
In this special class, Dr. Bryan Atkinson steps away from diagnostics and protocols to share something the GoldCare team has been quietly building for years: the GoldCare Store.
From the earliest days of GoldCare, when the idea was just beginning to form in 2022, there was a sense that a store would eventually be needed. At that time, however, the focus was on something even more demanding: creating a national telemedicine platform from nothing, bringing together courageous physicians, naturopathic doctors, and nurse practitioners who had stood firm through the darkest months of COVID in 2020 and 2021.
Each time the thought of a store resurfaced, it was pushed aside by more urgent tasks. Only recently did the team pause long enough to ask what a store aligned with GoldCare’s convictions should actually look like. The answer was not “big” or “fast.” It was “small, careful, and relentlessly focused on quality.”
Now that vision has moved from idea to reality, with a handful of deeply vetted partners and products, and a promise that anything added in the future will go through the same demanding scrutiny.
Dr. Atkinson opens by tracing the roots of GoldCare. Long before the platform launched, he worked shoulder to shoulder with Dr. Simone Gold at America’s Frontline Doctors. When GoldCare was founded, many of the clinicians who had taken public risks during the height of COVID came together again under this new banner.
Telemedicine on a national scale is not a simple project. It required infrastructure, technology, clinical systems, and a network of providers who refused to compromise on truth. That is why the store remained on the “back burner” for so long.
What changed in recent months was not the mission, but the capacity to finally extend that mission into products. The GoldCare Store now launches modestly, with a small group of trusted vendors and a clear intention: to grow slowly while keeping quality as the non-negotiable foundation.
To explain one of the most striking additions to the store, Dr. Atkinson invites John Richardson Jr., CEO and president of Richardson Nutritional Center.
John describes a family history that began in the 1970s, when his father—a highly trained physician and graduate of the University of Rochester Medical School—became known for his work with amygdalin, also called Laetrile and commonly referred to as B17. His father did not discover the compound, but he became one of its leading clinical advocates.
At that time, major institutions such as Sloan Kettering and Loyola University were documenting how amygdalin affected metastasis in patients with cancer. At the same time, a very different story was developing in the regulatory and political world. Because amygdalin is a natural compound and cannot be patented in the way a new drug can, there was no massive financial upside for the medical industrial complex.
According to John, the result was suppression, raids, and prosecution. His father was arrested, his clinic was raided multiple times, and the compound itself was painted as either useless or dangerous. The pattern is eerily familiar to anyone who watched what happened during COVID with ivermectin, hydroxychloroquine, vitamin D, quercetin, and other low-cost options.
John explains that he and many integrative practitioners view cancer primarily as a metabolic deficiency disease, and B17 as an important part of that metabolic picture. He is careful to say he is not a doctor and does not offer cures or treatment recommendations. Instead, he describes B17 as part of a broader metabolic therapy, a tool that helps the immune system function as it was designed to do, alongside the work of a knowledgeable integrative or GoldCare doctor.
One story he shares illustrates the depth of this legacy. In 1975, a twelve-year-old girl was sent home by a major cancer center after a year of chemotherapy and radiation. Her prognosis was terminal. She went instead to his father’s clinic and followed his protocol. Decades later, she contacted the family to say she had just turned sixty-four and believed his father’s therapy had saved her life.
John notes that these stories are not isolated. Over the past thirty to forty years, his family’s work with apricot seeds and B17 has produced an “avalanche” of case histories and testimonials, supported by books and independent research.
He points to two books in particular. One is World Without Cancer by G. Edward Griffin, first published in 1974 after a fishing trip discussion with his father. The first half of that book describes the science behind B17; the second half unpacks the politics that kept it out of mainstream care. The other is The Death of Cancer by Dr. Harold Manner, then head of biology at Loyola University, who argued that procedures like mastectomy should, in many cases, be unnecessary.
For decades, Richardson Nutritional Center has produced apricot seeds, apricot seed concentrates, purified B17 and B15, and pancreatic enzyme formulations. These are now part of the GoldCare Store lineup: not as miracle cures, but as carefully sourced metabolic tools that members can access easily, knowing they have been evaluated and trusted by GoldCare’s team.
After hearing John’s story, Dr. Atkinson turns the focus to GoldCare’s internal gatekeeper of quality: Dr. Jana Schmidt, ND, Director of Wellness and a member of the Healing for the Ages team with Dr. Bryan Ardis, Dr. Edward Group, and Dr. Henry Ealy.
Jana begins with a simple but sobering truth. Not all supplements are created equal. A product can carry a familiar name on the label and still contain very little of the active ingredient it claims to provide. Fillers, contaminants, and weak formulations are widespread in the market.
Her role is to make sure nothing like that touches the GoldCare Store.
For every product she evaluates, Jana looks closely at each ingredient, its origin, and its form. She wants to know whether it is synthetic or derived from whole foods, whether the company can prove that it is free of glyphosate, GMOs, heavy metals, and junk additives, and whether the formula as a whole truly delivers what it promises.
She does not settle for vague reassurances. She calls companies, asks to visit their facilities, and asks to review certificates of analysis. If a manufacturer refuses a visit or provides incomplete documentation, they are immediately crossed off her list. If they welcome scrutiny, she tours the facility, examines processes, and reviews test results—not just once, but on an ongoing basis to confirm that the quality is consistent over time.
Jana shares an example from her experience with a patient who had “tried” chondroitin sulfate for joint issues and concluded that it did not work. When she looked into the brand they used, she found a low-cost product full of fillers. Once that person switched to a genuinely high-quality extract, their joints improved markedly. The label looked similar, but the reality inside the capsule was completely different.
Her own product line, Jana’s All Natural, reflects decades of this work. She has operated a store for twenty-five years and puts her own name on the formulas without hesitation because she knows precisely how they are made and tested. That same standard is applied to every product considered for the GoldCare Store.
Jana explains that GoldCare wants complete transparency: who owns the company, what motivates them, whether the business model is built around helping people first or simply extracting profit. If there is any doubt on those questions, the products do not make it into the catalog.
Dr. Atkinson emphasizes that the store is launching in a deliberately small way. Some of Jana’s supplements are present at the start, and more will be added over the coming months and years. But nothing is added quickly or casually. Everything must pass through the same vetting process that Jana outlined before it appears next to the GoldCare name.
The next voice is a younger one, but just as closely tied to GoldCare’s ethos. Dr. Atkinson introduces his daughter, Serena, who has become a young entrepreneur through her tallow-based skin care line.
Serena explains that her journey started at around fifteen, when she was dealing with persistent acne. She tried product after product and grew frustrated with pretty packaging, dense ingredient lists, and little real change. The shelves were full of options, but the results were disappointing and there were always more chemicals than she was comfortable with.
Because her parents both practice medicine and her family raises cattle, an unconventional suggestion emerged: tallow.
Tallow is purified suet, a special fat surrounding the kidneys of a cow. It is naturally rich in vitamins and omega fatty acids. When cleaned and processed slowly over a week or two, it becomes a stable, deeply nourishing moisturizer.
At first, the idea of putting an animal fat on her face felt odd. Still, she tried it. Within about forty-eight hours, she noticed something she had never experienced before. Her skin felt stronger. Her barrier seemed repaired instead of constantly irritated. She remembers sitting in a Spanish class at school, absent-mindedly touching her face and being surprised by how resilient it felt.
That experience sparked an idea. Two years later, she turned it into a business.
Today, Serena’s tallow products are used by people dealing with acne, eczema, psoriasis, wrinkles, and thin or fragile skin. Everything is made with a simple, natural ingredient profile and a supply chain she controls personally. In many cases, the tallow comes directly from her family’s own cattle, raised on their land, then processed under her supervision all the way from pasture to jar.
Dr. Atkinson shares that he now uses tallow himself and appreciates the way it feels on his skin: not greasy, not heavy, but noticeably strengthening. Jana mentions that she uses it regularly as well. Later in the class, Dr. Simone Gold adds that she has tried Serena’s products and also found them excellent.
This direct chain of trust—from animal care to final product—is a key reason GoldCare chose to feature Serena’s line in the store.
When Dr. Simone Gold joins the conversation, she ties all these pieces together.
GoldCare, she explains, was created to put truth in front of people. That starts with people: honest, honorable doctors and health professionals who refuse to bend to pressure from institutions or politics. Building GoldCare meant finding those people, giving them a platform where they could speak plainly, and creating a closed community in which sensitive subjects could be addressed without censorship.
Extending that mission into products required the same discipline. It meant proceeding slowly and methodically, even when people—inside and outside the organization—were eager for a store to appear more quickly.
She notes that GoldCare has been approached many times by companies wanting their products featured under the GoldCare brand. Almost all of those offers have been declined. Only a very small number of supplements, skin care items, and books have met the standards required. Everything in the store has been vetted more rigorously than typical products found elsewhere, and Jana leads that process from the perspective of quality.
Dr. Gold also clarifies how the store fits into the overall structure of GoldCare. Most of the platform is intentionally closed. That closed structure allows GoldCare’s clinicians and members to discuss controversial topics without interference from outside forces. The store, however, is meant to be open to the public.
This openness has a practical purpose. Members can send a link to anyone, including friends and family who may be facing serious diagnoses or wrestling with questions about cancer, immunity, or chronic conditions. Instead of trying to persuade them in one conversation, they can simply say, “Take a look at this,” and point to products or books that might help them explore at their own pace.
At launch, the store includes supplements, Serena’s tallow products, and four books: one written by John Richardson and several written by Dr. Gold. These titles were selected because they speak directly to medical freedom, censorship, and the kinds of questions that brought most GoldCare members into the community in the first place.
Dr. Gold invites suggestions from members about other products they have found valuable. She is clear that most suggestions will not make it through the vetting process, but she wants to see what people are using and what they want examined through GoldCare’s lens.
Dr. Atkinson explains how the store now integrates with the GoldCare platform.
When a member logs into a GoldCare account, the first page presents three clear directions. One path leads to WellnessU, where classes and educational content live. Another leads to appointment scheduling with GoldCare providers. The third path, newly added, leads to the store.
Once inside the portal, a “Store” button appears in the top navigation bar as well, giving members an easy way to move from education or appointments directly into the product catalog.
The shop is technically connected to GoldCare’s membership system. When a member enters the email associated with a GoldCare account at checkout, the system recognizes it and automatically applies a ten percent discount. That is why the store indicates that members receive ten percent off. The discount is tied to the email, not a separate code.
For non-members, there is a simple public address: store.goldcare.com. Anyone can visit and order. Members just receive the added benefit of their automatic discount when they use their GoldCare email.
Before closing, Dr. Gold briefly shifts to news that underscores why GoldCare exists at all.
She shares that the United States Supreme Court has taken important action in two vaccine-related cases. In Miller v. McDonald, the case centers on an Amish family in New York who were told they could not claim a religious exemption to vaccines, despite living a lifestyle largely separated from modern infrastructure, transportation, and public schooling. The Supreme Court issued a “grant, vacate, and remand” order, sending the case back down and instructing the lower court to reconsider. To her, this is a significant step toward recognizing the overreach involved in forcing medical interventions on insular communities.
In Doe v. Hochul, health care workers in New York lost their jobs after refusing COVID vaccine mandates. As that case reached the Supreme Court, the justices did something unusual: they asked to hear from the state’s solicitor general. Dr. Gold interprets this as a sign that the Court sees vaccine mandates as a serious constitutional matter, not just a workplace dispute or a narrow policy question.
She shares both updates as a reminder that the fight for medical freedom extends from clinics and communities all the way to the highest court in the land—and that GoldCare was born in the middle of this struggle.
The class closes with thanks to everyone who joined and a quiet but strong invitation.
The GoldCare Store is not designed to flood people with choices or chase trends. It is a carefully curated extension of the same mission that shaped GoldCare’s appointments and education: tell the truth, resist pressure, and give people access to tools grounded in integrity.
At launch, that means a focused selection of metabolic support from Richardson Nutritional Center, rigorously vetted formulas from Jana’s All Natural, and tallow skin care born out of one family’s cattle, kitchen, and conviction. Over time, more products will appear, but only as quickly as they can be vetted thoroughly and aligned with GoldCare’s standards.
For those who have followed GoldCare from the early days of America’s Frontline Doctors through the creation of a national telemedicine platform, this moment marks a new step. The same courage that stood against censorship and suppression now reaches into what members can keep in their homes, on their counters, and in their daily routines—linking care, education, and products under one constant principle: truth first, quality always.
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